Mussie
Haile

Product & Marketing Lead owning products from idea to scale, combining data-driven experimentation, marketing, automation, and team leadership to drive growth.

15+ years of experience in SaaS launches, agile marketing, and guiding teams across multiple markets to build, test, and scale products.

Berlin, Germany

CURRENTLY

Digital Marketer & Product Owner

@ Guiding Ventures

2023 — Present

FOCUS

SEOData AnalysisGrowthMarketing ExperimentsAI IntegrationGo-to-MarketNo Code Low CodeDigital StrategyAutomationAI Agents

Core Capabilities

15+ YEARS

Strategic Leadership

Stakeholder Management & Leadership

Align cross-functional teams, manage executive expectations, and drive consensus across complex organizational structures.

Executive CommunicationTeam AlignmentConflict Resolution

Data-Driven Decisions

Data Analysis & Business Intelligence

Transform raw data into actionable insights, build dashboards that matter, and establish metrics that drive business outcomes.

Analytics StrategyKPI DevelopmentPerformance Optimization

Strategic Planning

Digital Strategy & Transformation

Create comprehensive digital transformation roadmaps, from business analysis to change management and technology adoption.

Business AnalysisStrategic PlanningChange Management

Market Entry

Go-to-Market Strategy & Execution

Guide products from MVP to market launch, including customer validation, pricing strategy, and multi-market rollouts.

MVP DevelopmentMarket ValidationLaunch Optimization

Scalable Growth

Growth Through Experimentation

Design and execute rapid A/B tests, lean startup methodologies, and data-driven growth strategies.

Lean MethodologyA/B TestingGrowth Optimization

User Experience

SEO & UX Strategy

Optimize digital experiences through SEO best practices, user research, and conversion optimization.

SEO StrategyUX DesignConversion Optimization

Latest Thoughts

Jul 18, 202512 min read

Agents Are Here. Is the Web changing?

AI assistants that act on our behalf are not entirely new. Over the past year, several autonomous AI agents have launched with various capabilities. While ChatGPT's new agent mode has captured headlines, similar tools have been quietly maturing...

Key Topics Covered:

The rise of autonomous AI agents like Manus, Dia Browser, and GenSpark
How ChatGPT's agent mode could take AI assistants mainstream
The shift toward an "agent-first" internet in the next 5 years
Security risks and trust challenges in the agent era
Preparing for conversational commerce and AI-driven interactions

Get in touch

Ready to transform your business with strategic digital solutions? Let's discuss how we can accelerate your digital transformation journey.

admin@guidingventures.com

ELSEWHERE